With more than 90 thousand employees of 145 different nationalities, P&G is a company that has always believed in valuing diversity and inclusion, fundamental aspects that help the company to better interact with the more than 5 billion consumers it serves all over the world. But while diversity is essential for the inclusion is the keystone for the development of the to change the rules of the game. Sam Latif, global manager of “inclusive design” in Procter & Gamble, will present the initiatives of the company in terms of inclusion and communication, to make it possible to its products are also accessible to those with visual impairments, and motor skills. Through his personal history and with the active involvement of the audience, Sam will demonstrate how the technology can be instrumental in helping people with disabilities disability or simply the elderly, to overcome their own limits objective.