This was the topic of Mauro Porcini's Open Lecture. He is SVP & Chief Designer Officer in Pepsico. The lecture took place at Polimi last February the 20th. Following you can...
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LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION In this new social scenario we live in - connected 24/7, hyper-technological and social media driven - the traditional way of...
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