Porcini

“People don’t just buy products anymore,
they buy meaningful experiences.”

– Mauro Porcini, Chief Design Officer, PepsiCo

OVERVIEW

In this 5-day workshop, students were asked to design a new product for one of PepsiCo’s iconic brands.
The design followed these steps:

• Selection of the distribution channel (where the product will be sold and consumed).
• Select and understand the PepsiCo brand: Pepsi, Lay’s, Gatorade, Quaker or Bubly.
• Selection and understanding of the tribe (the user).
• Identify your tribe’s “Problem to solve”.
• Design a 360 degree experience that fits the PepsiCo brand.

Students were encouraged to propose new products and experiences that will benefit the ‘tribe’, taking into account the potential costs and short-term availability of any new packaging technology required. The posters developed are shown below.

Students from Integrated Product, Communication, PSSD e Spatial Design:
Previdi Marco, Federico Pozzi, Silvana Migliozzi, Giorgio Banfi, Francesca Zuccheri, Tang Li, Dai Xinyue, Tsao Liwen, Colombo Federica, Calloni Giorgia, Costigliolo Giulia, Alice Dian, Clara Souza, Bartholomeu, Francesco Lindo, Lorenzo Di Grazia, Marco Ceruti, Andrea Grandi, Gabriele Micheli, Caterina Cedone, Valentina Caserio, Ou Sha, Minna Chen, Wang Yang, Zhu Yuxuan, Riccardo Toldo, Marta Monti, Debora Simoes, Samir Kadkade, Laura Herrera Ayazo, Joao Henrique Dluhosch, Shen Xiaolin, Li Sikun, Juliette Bird, Francisca Lucas, Danielle Thompson, Luis Felipe Parra, Jiezhen Han, Yan Yuke, Yan Ziyan, Jiang Yuting.

OVERVIEW

[min-ee/meel]

(noun): A micro meal that can be consumed at any time throughout the day, portioned to give a consumer the proper amount of nutrition to maintain energy to perform everyday life activities

Around the globe, meal habits are changing. Traditional meal occasions (e.g. breakfast, lunch and dinner) are being increasingly replaced with smaller more convenient and nutritious versions known as ‘mini meals.’ Snacks are traditionally small portions of a particular food or drink. Mini meals are far more complex. These micro meals are combinations of several food groups, such as chips and fresh dips, fruit & nut bars/bites, drinkable meals made of blended protein and vegetables, or multi-layered miniature offerings of chilled vegetables, grains and proteins. Unlike snacks, which are eaten between traditional meal occasions, mini meals often serve as entire meal replacements, in and of themselves, to be consumed anytime and anywhere. As traditional meal occasions fade across the world, mini meals will be the future of food & beverage.

Product:
Vanja Rakic, Leonardo Saletta, Marco Marcario, Laura Consiglieri, Jacopo Di Puglia, Marco Tosoni, Martina Galofaro, Tommaso Lombardi, Giacomo Campus, Giovanni Brilli, Marco Cerizzi,  Elena Giuliani, Luigi Boatto, Mohamad Bey, Aurore Vauzelle, Chiara Bacchelli, Sara Selonen, Anna Tolonen, Çisil Çalipinar, Alberto Bettega, Emilia Rosselli Del Turco, Alo Andrea.

Communication:
Rebecca Vittorazo, Sara Airaghi, Kira Pyatakova, Diego Morra, Chiara Munarin, Martina Giordano, Aurora Altea, Ingy Hamdy.

PSSD:
Amanda Hahnsson, Iona Geddes, Zelck Felix.

IPD:
Ruan Yepeng, Han Meng, Song Yingzi, Liu Yiting, Yu Wang, Yue Zhao, Yangyi Ding, Zhu Lin, Ni Hongfeng, Qin Anran.