Prof. Barbara Del Curto<\/p>\n Designer<\/strong><\/p>\n Setsu Ito<\/p>\n Tutor<\/b><\/p>\n Martino Zinzone Referente Aziendale\u00a0<\/strong> Referente Ghelfi Ondulati:<\/em><\/p>\n Referente SiEnergie:<\/em> <\/p>\n Salva<\/span><\/p>\n Salva<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1625562034359{margin-bottom: 40px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1625562113710{margin-bottom: 40px !important;}”]<\/p>\n 1. Riutilizzo – in store – Prodotti Ortofrutta confezione famiglia Progettare una confezione in cartone ondulato per la vendita Retaildi uno o pi\u00f9 prodotti ortofrutticoli che, una volta utilizzata per il suo scopo primario, sia predisposta al riutilizzo. I prodotti considerati devono essere alto rotanti, ovvero avere volumi di vendita. Si consideri quindi che il riempimento e la chiusura dovranno poter essere ragionevolmente automatizzabili.<\/p>\n <\/p>\n 2. Riutilizzo – online – Prodotti alimentari e non (dall’ortofrutta alla birra) Progettare una soluzione di imballaggio in cartone ondulato per la vendita eCommercedi uno o pi\u00f9 prodotti che, una volta utilizzata per il suo scopo primario, sia predisposta al riutilizzo. Si richiede di considerare comunque soluzioni che possano essere richieste in volumi elevatida un singolo attore o da pi\u00f9 attori differenti che utilizzano la stessa soluzione. Si invita a considerare, se possibile, anche la questione dell\u2019eventuale reso.<\/p>\n <\/p>\n 3. Riutilizzo – in store – Box Pampers “unit\u00e0 speciali” (trasformabili) Vorremmo far in modo che le nostre unit\u00e0 speciali (unit\u00e0 promozionali) possano trasformarsi in casse impilabili (espositori) capaci di andare a sostituire i nostri attuali espositori. L\u2019obiettivo \u00e8 fare in modo che le casse possano diventare degli espositori e quindi semplificare anche la negoziazione a punto vendita per quanto concerne la concessione di extra-esposizioni.<\/p>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n 4. Carton Box – in store – ACE Green 14\/18 monodosi (a prova di bambino) <\/p>\n 6. Espositore Display – in store – ACE Spray memorabile e distintiva Lavorare sulla memorabilit\u00e0 e distintivit\u00e0 in-store in modo tale da far risaltare i nostri spray agli occhi dei consumatori e renderli consapevoli dell\u2019esistenza dei nuovi ACE Spray senza candeggina.Da alcune analisi specifiche, infatti, risulta una correlazione molto alta (0,9) tra la quota di mercato di Starchild e l\u2019extra esposizione in-store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/vc_column_text][divider line_type=”No Line” custom_height=”80″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”10662,10664,10666,10668,10670,10672,10674,10676,10678,10680,10682,10684,10686,10688,10690,10692,10694,10696,10698,10700,10702,10704,10706,10708,10710,10712,10714,10716,10718,10720,10722,10724,10726,10728,10730,10732,10734,10736,10738,10740,10742,10744,10746,10748,10750,10752,10754,10756,10758,10760,10762,10764,10766,10768,10770,10772,10774,10776,10778,10780,10782,10784,10786,10788,10790,10792,10794,10796,10798,10800,10802,10804,10806,10808,10810,10812,10814,10816,10818,10820,10822,10824,10826,10828,10830,10832,10834,10836,10838,10840,10842,10844,10846,10848,10850,10852,10854,10856,10858,10860″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”10862,10864,10866,10868,10870,10872,10874,10876,10878,10880,10882,10884,10886,10888″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][divider line_type=”No Line” custom_height=”80″][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1625562840151{margin-bottom: 40px !important;}”]Mattia Alberico, Danae Estefania Almeida Mancero, Virginia Maria Gabriela Arnaboldi, Bianca Barbiero,\u00a0Tommaso Basetti, Andrea Benedetto, Giacomo Bertana, Fabio Bertocchi, Lucia Biella, Daniela Boccia, Andrea Catalano, Andrea Colombo, Alice D’Adda, Maria Chiara Ferrante, Lorenzo Gentili, Luca Ghezzi, Jacopo Gipponi, Nicole Guattini, Kaori Hattori, Mattia Invernizzi, Elisa Longoni, Simone Micozzi, Marta Mirandola, Sabrina Morelli, Linda Perrotta, Stefano Perucchini, Michele Poggi, Danilo Poggio, Chiara Rignanese, Matteo Roman\u00f2, Salvatore Sciuto, Marco Signorini, Elisa Tonoli, Chiara Tralci, Giacomo Uggeri, Leon Bora Yegenoglu[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1593274736548{margin-bottom: 20px !important;}”]Azienda<\/strong><\/p>\n Prof. Barbara Del Curto<\/p>\n Designer<\/strong><\/p>\n Setsu Ito<\/p>\n Tutor<\/b><\/p>\n Martino Zinzone Referente Aziendale\u00a0<\/strong> Referente Ghelfi Ondulati:<\/em> Referente SiEnergie:<\/em> <\/p>\n Salva<\/span><\/p>\n Salva<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1593274565598{margin-bottom: 40px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1593274549486{margin-bottom: 40px !important;}”]\u200bProgettazione e sviluppo di soluzioni industrializzabili<\/p>\n in cartone ondulato in risposta alle necessit\u00e0 generate da situazioni di emergenza come quella che le persone e le organizzazioni stanno attualmente vivendo:<\/p>\n [\/vc_column_text][divider line_type=”No Line” custom_height=”80″][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”6155,6161,6160,6167,6159,6166,6158,6165,6157,6164,6156,6163,6162″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”6173,6182,6181,6180,6179,6178,6177,6176,6175,6174,6168″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][divider line_type=”No Line” custom_height=”80″][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1593274356063{margin-bottom: 40px !important;}”]Alessio Locate, Sarah Pellegrini, Mattia Dal Mas, Gaia Ramella, Giulia Panfilio, Martina Paramatti, Francesco Morresi, Sara Rinaldi, Dora Innocente, Anna Vezzali, Edoardo D’Alessandro, Lorenzo Cered, Hongyu Shen, Xinyu He, Jinyi Zhu, Shengbo Chen, Yuhang Sheng, Marco Grossi, Nicola Laforgia, Leonardo Giordano, Emanuele Gatti, Alice Mazzoni, Diego Mezzanotte, Erica Inzadi, Alessia Malchiodi, El Allam Sadek, Marzo Maria Concetta Giorgia, Grilli Federico, Davide Garavelli, Elio Romanazzi, Tommaso Crotta.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1573217543344{margin-bottom: 20px !important;}”]Azienda<\/strong><\/p>\n prof. Barbara Del Curto<\/p>\n Designer<\/strong><\/p>\n Setsu e Shinobu Ito<\/p>\n Tutor<\/b><\/p>\n Caterina Dastoli; Flavio Gaspard; Referente Aziendale\u00a0<\/strong> Luca Simoncini; Matteo Pilotto; <\/p>\n Salva<\/span><\/p>\n Salva<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_video link=”https:\/\/www.youtube.com\/watch?v=y1dkQE_W404″][vc_column_text css=”.vc_custom_1573217842386{margin-bottom: 40px !important;}”]Packaging, design e innovazione – A.A. 2018\/2019<\/strong><\/p>\n Il workshop\u00a0 ” CONTENITORI DI IDEE – packaging, design e innovazione” \u00a0si pone come esperienza progettuale \u00a0\u201cverticale\u201d \u00a0sul tema del packaging in materiale cellulosico ( cartone ondulato ). A livello didattico, il workshop mette in evidenza come:\u00a0 la progettazione di un imballaggio non possa essere\u00a0 riducibile alla mera “realizzazione di una scatola”, ma al contrario essa contenga molti elementi funzionali \/ comunicativi \/ tecnologici e strategici che sovente non vengono presi in considerazione. Quindi, gi\u00e0 nella fase di analisi, i ragazzi sono chiamati a tenere in considerazione\u00a0 tutti i diversi aspetti funzionali, tecnici, materici, comunicativi ed espressivi facenti parte del “Sistema Packaging\u201d.<\/p>\n Ghelfi Ondulati,<\/strong> da diversi anni azienda di riferimento del workshop, d\u00e0 ai ragazzi la possibilit\u00e0 di avvicinarsi al mondo del Packaging e della GDO, proponendo Brief particolari e di elevato contenuto tecnico\/innovativo. Come per le passate edizioni, anche quest’anno l\u2019azienda ha proposto e attivato la visita nella sua sede operativa, in Valtellina<\/strong>, dove i ragazzi hanno potuto apprendere le basi del sistema produttivo Aziendale: dalla creazione dei diversi tipi di cartone sino alla sua completa trasformazione in packaging.<\/strong><\/p>\n I tema proposti quest’anno vertevano sulla progettazione di un\u00a0 Sistema Packaging ” allargato”, in cui la componente \u201cstrategica\u201d, coadiuvata dall\u2019uso della stampa digitale, potessero dar vita a azioni di Marketing strettamente connesse al Packaging o all\u2019Espositore che li contiene. Pi\u00f9 nello specifico, i brief proposti sono stati :<\/p>\n I ragazzi , in gruppi da 3, sono stati chiamati a proporre una strategia rispetto al brief scelto; strategia che doveva tenere considerazione le peculiarit\u00e0 del prodotto da esporre rispetto alle potenzialit\u00e0 offerte dalla stampa digitale ( unicit\u00e0 del packaging e variabilit\u00e0 del contenuto stampato). Come posso attrarre i clienti all\u2019acquisto del prodotto e all\u2019invio dei propri \u201cdati\u201d dover far inserire le generalit\u00e0?<\/p>\n Oltre quindi alle consuete problematiche riscontrabili nel sistema packaging (messa in macchina, impilabilit\u00e0, trasportabilit\u00e0, usabilit\u00e0, ecc…) ; l’elemento progettato doveva essere compatto in fase di trasporto, favorire la rotazione \u00abfifo\u00bb (First in First out), \u00a0“installabile” in sito senza l’uso di colle o cutter e sostenere l\u2019azione strategica proposta in fase di concept.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”5056,5073,5072,5071,5070,5069,5068,5067,5066,5065,5064,5063,5062,5061,5060,5059,5058,5057″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][divider line_type=”No Line” custom_height=”80″][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”5041,5042,5043,5044,5045,5046,5047,5048″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][divider line_type=”No Line” custom_height=”80″][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text css=”.vc_custom_1573218656326{margin-bottom: 40px !important;}”]Studenti di Prodotto Industriale:<\/strong><\/p>\n Irene Di Sevo, Ingrid Natalia Mastrandrea, Giulia Visintin, Tugnolo Isabella, Pezone Luca, Abbate Alice, Aban Regina, Masnaghetti Francesca, Mele Rosalba, Parolisi Federica, Fois Nina, Facoetti Valentina, Borghi Sergio, Faini Emanuele, Rosin Giacomo, Faccenda Tommaso, Grassi Martina, Raimondi Beatrice, Frigerio Tommaso, Balconi Tommaso, Rodrigues Mafalda Silva, Valli Alessandro, Bonazzoli Francesco, Codazzi Eleonora, Modaffari Selene.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”40″ overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1500718194144{margin-bottom: 20px !important;}”]<\/p>\n Terry Pecora<\/a><\/p>\n Prof.ssa Barbara Del Curto<\/p>\n Mariana Fonseca Braga Luca Simoncini Salva<\/span><\/p>\n Salva<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1573219045368{margin-bottom: 40px !important;}”]<\/p>\n I temi proposti vertevano sulla progettazione di un\u00a0 Sistema Packaging ” allargato”<\/strong>, in cui la componente \u201cstrategica\u201d, coadiuvata dall\u2019uso della stampa digitale, potessero dar vita a azioni di Marketing strettamente connesse al Packaging o all\u2019Espositore che li contiene.<\/p>\n Pi\u00f9 nello specifico, i brief proposti sono stati :<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Confezione scorta famiglia per pasta Barilla;<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shelfready packaging per sughi Barilla<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Floorstand per biscotti<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Confezione scorta famiglia per cracker Pavesi<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Floorstand per merende Mulino Bianco<\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Astuccio multiplo snack Pavesi<\/p>\n I ragazzi , in gruppi da 3, sono stati chiamati a proporre una strategia<\/strong> rispetto al brief scelto; strategia che doveva tenere considerazione le peculiarit\u00e0 del prodotto da esporre rispetto alle potenzialit\u00e0 offerte dalla stampa digitale<\/strong> (unicit\u00e0<\/strong> del packaging e variabilit\u00e0<\/strong> del contenuto stampato).<\/p>\n Oltre quindi alle consuete problematiche riscontrabili nel sistema packaging (messa in macchina, impilabilit\u00e0, trasportabilit\u00e0, usabilit\u00e0, ecc…) ; l’elemento progettato doveva essere compatto in fase di trasporto, favorire la rotazione \u00abfifo\u00bb<\/strong> (First in First out),\u00a0 “installabile” in sito senza l’uso di colle o cutter e sostenere l\u2019azione strategica proposta in fase di concept.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”1645,1646,1647,1649,1650,1653,1656,1657,1658,1665,1667,1668,1673,1675″ flickity_spacing=”default” flickity_controls=”none” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_autoplay=”true” flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][vc_column_text]<\/p>\n [\/vc_column_text][vc_gallery type=”flickity_style” images=”1598,1599,1605,1676,1677,1678,1679,1680,1681,1682,1686,1758,1759,1760,1761″ flickity_spacing=”default” flickity_controls=”none” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_autoplay=”true” flickity_box_shadow=”none” image_loading=”default” onclick=”link_image”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1500640438708{margin-bottom: 40px !important;}”]<\/p>\n [\/vc_column_text][nectar_portfolio layout=”3″ category=”ghelfi-ondulati” project_style=”2″ item_spacing=”default” load_in_animation=”none”][vc_column_text css=”.vc_custom_1500648346340{margin-bottom: 40px !important;}”]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Adigrat Michael, Agostinelli Federica, Altea Aurora, Arnoldi Giulia, Basile Giulia, Berisha Ditea, Bisconti Nicole, Bordignon Vanessa, Bosnia Rossella, Branca Andrea, Brazzelli Alessandro, Caelli Marta, D’Eustachio Francesca, Donelli Alessia, Farina Margherita, Algisi Camilla, Andreoli Nicolo?, Ardissone Chiara, Babbo Donato, Bernecich Francesca, Bettati Matilde, Bettega Alberto, Boccoli Barbara, Borghi Beatrice, Brioschi Alberto, Caridi Alexandra, Carugati Laura, Cerini Benedetta, Colombo Enea Gianfranco, Dal Santo Paolo, [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Edizione 2021 [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":122,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"polimi_quick_links":[],"pageTitleSection_supertitle":"","pageTitleSection_subtitle":"","footnotes":""},"class_list":["post-5360","page","type-page","status-publish","hentry"],"yoast_head":"\n![\"\"](\"https:\/\/productdesign.polimi.it\/wp-content\/uploads\/2019\/08\/Mrkvzknt_400x400.jpg\")
\n<\/a><\/strong>Ghelfi Ondulati
\n
\nDocente Polimi<\/strong><\/p>\n
\nAndrea Marinelli<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/strong><\/p>\n
\nRiccardo Schioppa<\/p>\nSoluzioni in cartone ondulato<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\nIl nuovo CartonBox deve possedere un sistema di apertura che sia facile da aprire per gli adulti (tramite un sistema sequenziale di apertura o trickdi pressione su pi\u00f9 lati dello stesso o altro) ma che risulti molto difficile da aprire per bambini.Per circoscrivere la difficolt\u00e0 di apertura da parte dei bambini ci rivolgiamo alla fascia di et\u00e0 compresa tra i 12 e i 36 mesi.
\n5. Espositore accessori – in store – Comunicazione Portfolio Lines “Leaftlet”
\nCostruire il prototipo per un materiale innovativo ed ingaggiante per il consumatore che possa contenere tutti i contenuti che il brand vuole veicolare. Il lavoro dei team non dovr\u00e0 vertere sui contenuti del materiale ma sulla sull\u2019impostazione della forma e sull\u2019organizzazione dei contenuti. Il leafletdeve essere maneggevole e facilmente trasportabile. Deve necessariamente contemplare uno spazio per tutti i contenuti che il brand vuole comunicare.<\/p>\nGallery<\/h2>\n
Progetti<\/h2>\n
Gli studenti<\/h2>\n
Edizione 2020<\/h1>\n
\n<\/a><\/strong>Ghelfi Ondulati
\n
\nDocente Polimi<\/strong><\/p>\n
\nCaterina Dastoli
\nAndrea Marinelli<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/strong><\/p>\n
\nMatteo Pilotto
\nChristopher Cusini<\/p>\n
\nPietro Marchisio<\/p>\nUrgently Corrugated<\/strong><\/h3>\n
\n
Gallery<\/h2>\n
Progetti<\/h2>\n
Gli studenti<\/h2>\n
Edizione 2019<\/h1>\n
\n<\/a><\/strong>Ghelfi Ondulati
\n
\nDocente Polimi<\/strong><\/p>\n
\nMartino Zinzone<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/strong><\/p>\n
\nCristopher Cusini; Simone Orietti;
\nLuigi Pedrola; Gabriele Filippini<\/p>\n\n
Gallery<\/h2>\n
Progetti<\/h2>\n
Gli studenti<\/h2>\n
Edizione 2018<\/h1>\n
Azienda<\/h4>\n
<\/a><\/p>\nDesigner<\/h4>\n
Supervisione Politecnico<\/h4>\n
Tutor<\/h4>\n
\nMartino Zinzone<\/p>\nReferenti aziendali<\/h4>\n
\nMarco Silvestri
\nRiccardo Schioppa (SiEnergie srl)
\nPietro Marchisio ( SiEnergie srl )<\/p>\nCONTENITORI DI IDEE<\/h2>\n
Visita Aziendale<\/h2>\n
Gallery<\/h2>\n
I progetti<\/h2>\n
Gli studenti<\/h2>\n
Studenti di Interni:<\/h4>\n
\nFavrin Alessandro, Franchini Beatrice, Lambrughi Lorenzo, Marchesi Angela, Pagani Alessandra, Perea Anchante, Stefania Alessandra, Pirovano Serena, Razzini Giulia, Roca Francesca, Rognoni Ambra, Rotelli Giulia, Savigni Federica, Vicentini Anna, Villalta Sara, Vuong Duc Loc Michael, Zoli Paola.<\/p>\nStudenti di Prodotto:<\/h4>\n
\nDei Carla, Del Barba Sonora, Devetag Niccolo?, Fabbri Margherita Gabriella, Fancellu Marta, Fumagalli Ilaria, Fumagalli Romario Alessandra, Gao Changyue, Messina Luca Luigi, Miccolis Samira, Moretti Matteo, Nalin Francesco, Nanni Matteo, Paniccia? Valentina, Parisi Mauro, Pasetti Chiara, Pozzoni Martina, Puleo Alessio, Racco Giuliana, Raffaello Marco, Romano Caterina, Salehpour Shiva, Sambinelli Cristina, Sartor Fabiola, Scalzo Laura, Siepi Elisabetta, Spadoni Elena, Tarantino Riccardo, Tartaglia Sara, Tedone Edoardo, Tessari Chiara, Davide, Tozzo Jacopo, Vigano’ Martina, Wang Yu, Yan Mengyun, Zanella Giacomo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n[icon color=”Accent-Color” size=”tiny” icon_size=”” image=”fa-long-arrow-left”] Torna al Portfolio<\/a><\/h4>\n