[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2865″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]<\/p>\n
LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION<\/strong> This will be the topic of Mauro Porcini’s Open Lecture. He is SVP & Chief Designer Officer in Pepsico. The lecture will be in Fratelli Castiglioni room on \u00a0February, 20 at 10.30.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”2865″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] LEVERAGING DESIGN THINKING TO DRIVE BRAND BUILDING AND INNOVATION In this new social scenario we live […]<\/p>\n","protected":false},"featured_media":2865,"template":"","categories":[20,21],"tags":[144,42,145,146,147,148,149,130,150],"class_list":["post-2867","news","type-news","status-publish","has-post-thumbnail","hentry","category-bachelor-degree","category-master-of-science","tag-business-en","tag-design","tag-designdriveninnovation-en","tag-mauro-en","tag-mauroporcini-en","tag-openlecture-en","tag-pepsi-en","tag-polimi-en","tag-porcini-en"],"yoast_head":"\n
\nIn this new social scenario we live in – connected 24\/7, hyper-technological and social media driven – the traditional way of doing\u00a0business, building brands and driving innovation is over. Design can make a difference and play a fundamental role in this transition: are\u00a0we ready for this challenge?<\/p>\n